Funds elevated from the campaign have been made use of as collateral, expected by law for an appeal on the tax case. To thank collectors and admit the contributions as financial loans, Ai made and issued personal loan receipts to all who participated in the marketing campaign. Eventually, an on-line loan marketing campaign was initiated on four November 2011, and close to 9 million RMB was collected within 10 times, from 30,000 contributions.